Synopsis The report provides market analysis, information and insights into merchant-funded loyalty programs. The report also includes: Comparisons of merchant-funded loyalty program business models In-depth analysis of trends and drivers for merchant-funded rewards programs Detailed analysis of various players involved in the value chain of merchant-funded loyalty programs Best practice case studies Summary With the emergence of payment cards and their increasing adoption by consumers and acceptance by merchants, banks and other cards issuers have been making significant efforts to make consumers use their cards over those of their competitors. In line with this, banks have been at the forefront …
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