As of early 2013, it remains obvious that Poland is, with the possible exception of the Czech Republic, the largest market in Central and Eastern Europe and one which is too large to ignore. Recent data and comments from the leading insurance companies continue to indicate that the life segment has returned to strong growth after three years of stagnation or worse. There has been a boom in sales of single-premium insurance products to individuals through the bancassurance channel. Most, but not all, of the larger players in the segment have benefited. The obvious implication is that Polish households have …
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